with insights from 22 organisations
for our client to approach directly
including changing the focus of the role
The new role was essential for the business. This person would create, build and lead a function responsible for nurturing, developing, and maximising the potential of customer relationships across oil, gas, and power interests.
They would also create a corporate and customer strategy to maximise customer acquisition, retention, and profitability.
Our requirement was to:
Initial research indicated a seam of relevant talent in LATAM, especially across the Telecommunications sector.
We therefore mapped this market in Brazil, Mexico and Chile, with the aim of identifying relevant individuals leading the customer function. As a secondary focus, we mapped the Retail Banking sector primarily in Mexico and Spain.
We then approached those individuals in order to gain insight on:
The result was an 80-page report including insight from 22 organisations within the Telecommunications and Retail Banking sectors.
The report also presented 11 detailed profiles of individuals who were open to a conversation as well as a market map of those with relevant remit and responsibilities.
“The project helped to shape our thinking as we designed our new organisation for Commercial / Downstream. We ended up designing Director profiles more focused on a broader commercial remit (B2B and B2C), as per your recommendations.”
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