Why us

Our client was compiling a bid to hopefully secure a service contract at a major international transport hub. They wanted to understand talent availability for multiple roles and the associated pay rates to be factored in to bid costs.

At a glance: our client

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Industry

Logistics and supply chain

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Service

Talent intelligence

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Business size

Enterprise

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Target Country

UK

What we achieved for them

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Just 2 working weeks

to gain reliable data to support their submission

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Competitor talent insight

allowed them to not only understand pay scales but also availability of talent

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Minimised risk

by basing strategy and activity on real-time market insight

Understanding the market to ensure the bid was commercially viable

To ensure an accurate bid was produced, our client wanted to understand the talent availability in the local and competitor market for specific customer service, skilled and unskilled operative roles.

They also needed reassurance that the proposed pay rates were viable and competitive for the local market and would not have a negative impact on the ability to hire. In order to fit with the timelines of the bid, they required these insights within a two-week timeframe.

Solution

Thoroughly researching the market to allow our client to proceed with the right strategy

At the outset, our strategy was to use online and web-based research techniques to focus on:

  • Local labour market statistics
  • Employment statistics
  • Salary insights
  • Labour demand statistics
  • Competitor activity/news
  • Job board analysis
  • CV database analysis
  • Public domain brand perception reviews

Our research highlighted a small talent pool in the local area. However, staff morale within competitor organisations was low. This was due to multiple factors including shift patterns, pay and reward (particularly overtime) and poor management. The local talent pool was therefore prime for targeting, given the right messaging and opportunity.

We also highlighted that salary levels were reasonably consistent across the market, which allowed our client to forecast hiring costs with accuracy.

Our client was subsequently successful in winning this contract, plus another contract awarded by the same group in the north of England.

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What our client said

"I’ve had a chance to read through the report and it’s exactly what I was looking for. I think this will really help inform our strategy going forward!"

Bid Business Development Manager

How talent intelligence could help your business

New bids are just one of the ways that our clients make use of our talent intelligence services. We can provide data to support decisions with everything from location services and market expansion to brand perception and competitor insight.

See more about talent intelligence services