Logistics and supply chain
to gain reliable data to support their submission
allowed them to not only understand pay scales but also availability of talent
by basing strategy and activity on real-time market insight
To ensure an accurate bid was produced, our client wanted to understand the talent availability in the local and competitor market for specific customer service, skilled and unskilled operative roles.
They also needed reassurance that the proposed pay rates were viable and competitive for the local market and would not have a negative impact on the ability to hire. In order to fit with the timelines of the bid, they required these insights within a two-week timeframe.
At the outset, our strategy was to use online and web-based research techniques to focus on:
Our research highlighted a small talent pool in the local area. However, staff morale within competitor organisations was low. This was due to multiple factors including shift patterns, pay and reward (particularly overtime) and poor management. The local talent pool was therefore prime for targeting, given the right messaging and opportunity.
We also highlighted that salary levels were reasonably consistent across the market, which allowed our client to forecast hiring costs with accuracy.
Our client was subsequently successful in winning this contract, plus another contract awarded by the same group in the north of England.
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"I’ve had a chance to read through the report and it’s exactly what I was looking for. I think this will really help inform our strategy going forward!"