to uncover comprehensive insight on a key competitor
helping our client make the best strategic decision
to approach for future roles
Our client had some ideas about possible organisational structures within the competitor’s business, but required data to understand if these assumptions were correct. In addition, they wanted to identify individuals in numerous roles who could be approached for future opportunities.
Our client engaged us to carry out research to uncover the structures and key individuals within editorial teams for publications in TV, Real Life and Women’s Weeklies categories.
They were particularly interested in the following data:
Our four-week project blended desk-based research with conversations with key individuals to undercover the information that our client needed. These conversations helped to corroborate our findings and ensure the data was robust and reliable.
Upon the project’s conclusion we delivered a 67-page Structural Insight Report which included:
This information allowed our client to better understand their competitor and also to benchmark their own structures. This helped guide future decisions about the best approach to structure moving forward.
In addition, the detailed information we provided about individuals within their competitor’s business enabled them to directly approach any individuals we identified as part of the mapping, further adding value and helping them to find future talent at no extra cost.
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