Case Study

Our four-week project blended desk-based research with conversations with key individuals to undercover the information that our client needed. These conversations helped to corroborate our findings and ensure the data was robust and reliable.

Upon the project’s conclusion we delivered a 67-page Structural Insight Report which included:

• Overview of the target company, including market share, number of employees and the top brands owned by the group
• Detailed information about each category, including:
  • Top titles
  • Editorial team structures, including organisation charts and headcounts
  • Key personnel, including name, job title, biography, location and previous employment
  • List of other staff members, including their job title and publication
• Other insights discovered through direct conversations

This information allowed our client to better understand their competitor and also to benchmark their own structures. This helped guide future decisions about the best approach to structure moving forward.

In addition, the detailed information we provided about individuals within their competitor’s business enabled them to directly approach any individuals we identified as part of the mapping, further adding value and helping them to find future talent at no extra cost.