to deliver a broad range of market insights
ensuring decision making was based on robust data
for future roles within the business, with no additional costs for placement fees
Our client was embarking on a significant strategic project to grow its business across the African continent. As part of this process, they were seeking greater visibility on competitors currently operating in continent.
Specifically, they wanted a robust piece of research to inform on:
Five competitor companies were targeted for investigation.
The project had three main phases:
The market map identified relevant individuals across each target organisation in Africa with a focus on two specific work streams.
Insight was generated from the public domain sources, including company profiles, company websites, company careers sites, press releases, investor news, and wider industry news. This enabled us to collate pertinent intelligence to enhance our general understanding of each target.
We then directly approached and engaged with relevant individuals identified during the market mapping. The objectives were to generate interest in future career opportunities with our client, understand brand perceptions across the market and confirm information gathered in the public domain across areas such as the structure of the business and operating processes.
Our Final Report contained:
Ultimately, our real-time insights influenced and shaped our clients strategic thought process and decision making, whilst providing a short-cut to future talent. We do not charge placement fees, so future hires could be made without incurring expensive recruitment costs.
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