Insights for a new marketplace | Case study | Talent Insight Group
Why us

As part of significant plans to grow the business across the African continent, our client needed to understand the market and, in particular, the competitors operating in that space. We were asked to carry out research and share insights that would help to set the strategy for this essential area of development.

At a glance: our client

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Industry

Technology

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Service

Talent intelligence

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Business size

Enterprise

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Target Country

Africa

What we achieved for them

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8 working weeks

to deliver a broad range of market insights

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Insights to guide strategic direction

ensuring decision making was based on robust data

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A pipeline of diverse talent

for future roles within the business, with no additional costs for placement fees

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Challenge

Gaining the right insights to guide the growth strategy

Our client was embarking on a significant strategic project to grow its business across the African continent. As part of this process, they were seeking greater visibility on competitors currently operating in continent.

Specifically, they wanted a robust piece of research to inform on:

  • Operating model: how competitors were organised across two key functions in Africa.
  • Perception: market insight to shape strategic thinking around growth plans.

Five competitor companies were targeted for investigation.

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Solution

Gathering insights and making recommendations

The project had three main phases:

  • Market mapping
  • Public domain insight gathering
  • Insight approach calls

The market map identified relevant individuals across each target organisation in Africa with a focus on two specific work streams.

Insight was generated from the public domain sources, including company profiles, company websites, company careers sites, press releases, investor news, and wider industry news. This enabled us to collate pertinent intelligence to enhance our general understanding of each target.

We then directly approached and engaged with relevant individuals identified during the market mapping. The objectives were to generate interest in future career opportunities with our client, understand brand perceptions across the market and confirm information gathered in the public domain across areas such as the structure of the business and operating processes.

Our Final Report contained:

  • An Executive Summary: a high-level, overall look at the findings of our research, key themes, and trends.
  • Final Considerations: overall conclusions and recommendations based on the insight garnered.
  • Target Company Insight: detailed information including structure and operating model for each of the five target companies.
  • Brand Perceptions: how the brands operating in Africa were perceived. This was generated from Insight approach calls with relevant individuals.
  • Candidates: A pool of candidates interested in being considered for future opportunities.

Ultimately, our real-time insights influenced and shaped our clients strategic thought process and decision making, whilst providing a short-cut to future talent. We do not charge placement fees, so future hires could be made without incurring expensive recruitment costs.

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Guiding strategy with insights

If you’re thinking about entering a new marketplace or if you need insights to develop your strategy and minimise risks, talent intelligence can provide the data you need. Our experienced team use real-time, robust data to uncover market and brand insights to help you understand the market and guide future activity.

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