Case Study

The project had three main phases:

• Market mapping
• Public domain insight gathering
• Insight approach calls

The market map identified relevant individuals across each target organisation in Africa with a focus on two specific workstreams.

Insight was generated from the public domain sources, including company profiles, company websites, company careers sites, press releases, investor news, and wider industry news. This enabled us to collate pertinent intelligence to enhance our general understanding of each target.

We then directly approached and engaged with relevant individuals identified during the market mapping. The objectives were to generate interest in future career opportunities with our client, understand brand perceptions across the market and confirm information gathered in the public domain across areas such as the structure of the business and operating processes.

Our Final Report contained:

• An Executive summary: a high-level, overall look at the findings of our research, key themes, and trends.
• Final considerations: overall conclusions and recommendations based on the insight garnered.
• Target company insight: detailed information including the structure and operating model for each of the five target companies.
• Pay & reward: detailed analysis of both primary and secondary research on base pay and packages for key roles.
• Brand perceptions: how the brands operating in Africa were perceived. This was generated from Insight approach calls with relevant individuals.
• Candidates: A pool of candidates interested in being considered for future opportunities.

Ultimately, our real-time insights influenced and shaped our clients' strategic thought process and decision making, whilst providing a shortcut to future talent. We do not charge placement fees, so future hires could be made without incurring expensive recruitment costs.